// startup autopsy

Yasmo

A SaaS seed that never grew.

marketfitSilent Shutdown

Quiet closure with no public announcement · Fatal mistake: Could not convert early users into a paying, growing customer base before seed funding was exhausted.

Founded	2012
Closed	2014
Country	Us
Sector	Saas

50%

Key Events Timeline

2012-01-01

FOUNDING

Yasmo founded in the USA to build and market a SaaS product targeting business customers.

2012-06-01

FUNDING

Yasmo closes a $435K seed round to fund product development and initial go-to-market efforts.

2013-06-01

PRODUCT LAUNCH

Yasmo launches its SaaS product but struggles to convert free or trial users into paying customers at scale.

2014-01-01

SHUTDOWN

Yasmo ceases operations silently after failing to raise a Series A and depleting its seed funding.

Full Analysis

Analyst plan

Documented cause

Yasmo was a US-based SaaS startup that raised $435,000 in funding in 2012 but failed to achieve sustainable business metrics within its operational window. The company struggled to generate sufficient recurring...

revenue, a critical metric for SaaS viability, and was unable to achieve meaningful customer growth necessary to attract follow-on investment rounds. As the startup's initial funding runway depleted

Verified lesson

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€1.1M

Peak valuation

HypeCycle · MoatType · ResearchTags

Yasmo raised €0.435M before could not convert early users into a paying, growing customer base before seed funding was exhausted. ended it. See the documented cause, verified lesson and all failure signals.

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