Evaluating only Vostu’s profile at its peak — without knowing the outcome — the model ranked Unit economics as the #1 likely cause. Documented cause: Competition.
Key Events Timeline
FOUNDING
MILESTONE
CRISIS
SHUTDOWN
Full Analysis
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Documented cause
Vostu was founded by Argentine Harvard students and reached 50M monthly users on Facebook social games. Zynga filed a $100M lawsuit in 2011 alleging Vostu had cloned its games. The settlement drained resources and morale. Then Facebook changed its platform policies in 2012, collapsing social gaming revenue for all players. Vostu slowly wound down through 2013-2014.
Lesson
“Platform-dependent gaming businesses can be wiped out by a single policy change — legal attacks from incumbents accelerate the decline.”