Evaluating only Stratim (formerly Curbside)’s profile at its peak — without knowing the outcome — the model ranked Unit economics as the #1 likely cause. That’s exactly how it died.
Key Events Timeline
FOUNDING
Mike Shim founded Stratim (then Curbside) in San Francisco to offer on-demand fleet car services to enterprises.
FUNDING
Stratim raised $20M across multiple rounds; secured pilot contracts with Enterprise Rent-A-Car and Hertz fleets.
PIVOT
Company rebranded from Curbside to Stratim, pivoting focus from B2C services to B2B fleet management contracts.
SHUTDOWN
Stratim assets acquired by Kaivac after Series B failure; unable to build sufficient provider density for profitability.
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Documented cause
Stratim, a San Francisco startup formerly called Curbside, raised $20M to provide on-demand fleet car washing, fueling, and maintenance logistics for automotive fleets and rental companies. Despite partnerships with Enterprise and Hertz, the company could not achieve density of service providers to keep unit economics viable. Kaivac acquired certain assets in 2019 as the company failed to convert fleet pilots into long-term profitable contracts. CEO Mike Shim could not secure a Series B from automotive or logistics investors.
Lesson
“On-demand fleet services need hyper-local density that requires capital far beyond typical Series A levels.”
Failure anatomy
Collapse type
Acqui-hire
📉 MEDIUM
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