Evaluating only Vito Mobility’s profile at its peak — without knowing the outcome — the model ranked Competition as the #1 likely cause. Documented cause: Unit economics.
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FOUNDING
MILESTONE
CRISIS
SHUTDOWN
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Documented cause
Vito Mobility launched shared e-scooter services in Ljubljana and then expanded to Maribor and several Croatian cities. The company competed directly with Lime and Bird, which entered Slovenian markets with venture-subsidised pricing. Vito's unit economics were marginally positive in Ljubljana's compact city centre but negative across all expansion markets. Hardware replacement costs after vandalism and weather damage depleted reserves. With profitability not achievable at Slovenian market scale, the company ceased operations and sold its fleet.
Lesson
“Never compete on commodity hardware against players with unlimited loss-subsidising capacity in a geographically constrained TAM.”