Evaluating only Concentrate Analytics’s profile at its peak — without knowing the outcome — the model ranked Competition as the #1 likely cause. That’s exactly how it died.
Key Events Timeline
FOUNDING
Concentrate Analytics founded in Edinburgh to build HR workforce planning dashboards.
FUNDING
Raised £3.2M from Scottish Enterprise and Archangels syndicate to scale product.
PIVOT
CEO McAllister pivoted to SME market after enterprise pipeline dried up amid Visier competition.
SHUTDOWN
Company folded with 14 redundancies after burn rate of £180K/month became unsustainable.
Full Analysis
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Documented cause
Concentrate Analytics raised £3.2M from Scottish Enterprise and Archangels in 2016 to build workforce planning dashboards. By 2018, larger platforms like Visier and One Model undercut pricing while offering deeper integrations. CEO Stuart McAllister attempted a pivot to SME market in Q3 2018, but burn rate of £180K/month outpaced new ARR. Folded in January 2019 with 14 staff made redundant.
Lesson
“Differentiate deeply on a specific vertical before well-funded incumbents commoditize your core feature set.”