// startup autopsy

Vidrunner

Too early to stream, too late to survive

timingSilent Shutdown

Quiet closure with no public announcement · Fatal mistake: Launched a video distribution SaaS platform before broadband infrastructure and customer budgets existed to support it.

Founded	2005
Closed	2009
Country	USA
Sector	Saas

50%

Key Events Timeline

2005-01-01

FOUNDING

Vidrunner founded in the USA to build a SaaS platform for video workflow automation.

2007-06-01

PRODUCT LAUNCH

Platform launched commercially, targeting media companies needing automated video distribution tools.

2008-06-01

PIVOT

Attempted to reposition toward enterprise clients as consumer traction failed to materialize.

2009-03-01

SHUTDOWN

Vidrunner ceased operations after failing to secure follow-on funding or sufficient customer revenue.

Full Analysis

Analyst plan

Documented cause

Vidrunner built a video workflow SaaS platform too early, when broadband penetration and cloud infrastructure were insufficient. The market for automated video distribution tools was nascent and underfunded, le...

aving the startup unable to grow revenue or attract follow-on investment. The company pivoted from its original business model, laying off in-house lawyers and attempting to refocus as a clearer SaaS

Verified lesson

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HypeCycle · MoatType · ResearchTags

Vidrunner collapsed from launched a video distribution saas platform before broadband infrastructure and customer budgets existed to support it.. Documented cause, verified lesson, all failure signals.

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