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Values of n

Pioneering personal tracking hardware that found a buyer before finding its market

marketfitAcqui-hire

Fatal mistake: Values of n built innovative personal tracking hardware too early for mainstream consumer adoption and without sufficient capital to wait for the market to mature.

Founded	2001
Closed	2007
Country	USA
Sector	Consumer

50%

Key Events Timeline

2001-01-01

FOUNDING

Values of n founded in the USA, developing personal tracking hardware and connected consumer devices ahead of the mainstream IoT wave.

2004-06-01

PRODUCT LAUNCH

Launched the Niko personal activity tracker, one of the earliest consumer wearable tracking devices on the market.

2006-01-01

FUNDING

Raised $0.51M in funding to continue product development, but struggled to achieve meaningful consumer adoption.

2007-06-01

SHUTDOWN

Values of n was acquired, effectively ending independent operations as the team and technology were absorbed by the acquirer.

Full Analysis

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Documented cause

Values of n, a SaaS startup that developed the Niko personal tracking device and Nabaztag-connected gadgets, failed to achieve sustainable growth and was ultimately acquired in an acqui-hire arrangement rather ...

than a successful exit. The company struggled with several fundamental challenges: limited market traction for its niche hardware-software hybrid products, difficulty scaling a consumer hardware busin

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€0.9M

Peak valuation

HypeCycle · MoatType · ResearchTags

Values of n raised €0.51M before values of n built innovative personal tracking hardware too early for mainstream consumer adoption and without sufficient capital to wait for the market to mature. ended it. See the documented cause, verified lesson and all failure signals.

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