| Founded | 2012 |
|---|---|
| Closed | 2015 |
| Country | UK |
| Sector | Cybersecurity |
| Collapse type | Fire Sale |
| Founder | Pat Phelan |
Trustev
"Sold for $44M before growth flatlined completely — a lucky exit, not a win."
Distressed acquisition below last-round valuation
Key Events Timeline
Trustev, an Irish digital identity and fraud prevention tool marketed to adtech platforms for brand safety verification, was acquired by TransUnion for $44M in December 2015 in what appeared a success story but represented a fire sale.
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