Evaluating only Totalpack’s profile at its peak — without knowing the outcome — the model ranked Competition as the #1 likely cause. That’s exactly how it died.
Full Analysis
Free · no account needed
Documented cause
Totalpack was Chile's leading supplier of packaging materials and e-commerce fulfillment supplies for SMEs, with 3,000 active clients. Amazon Business launched in Chile in 2020, offering competing packaging products at lower prices with next-day delivery. Amazon's global supplier network enabled price points Totalpack could not match. Revenue declined 60% over 18 months. Totalpack filed for insolvency in 2021.
Lesson
“B2B supply distribution businesses are vulnerable to Amazon Business in any market Amazon enters. The window between Amazon's entry and volume migration is 12-18 months. Use it to build value-added services Amazon can't replicate, or exit.”
FAQ
Why did Totalpack fail?
Totalpack, Chile's leading packaging supplier for 3,000 SMEs, filed for insolvency in 2021 after Amazon Business launched in Chile in 2020 with lower prices and next-day delivery, causing 60% revenue decline in 18 months.