Evaluating only Tappsi’s profile at its peak — without knowing the outcome — the model ranked Acquisition gone wrong as the #1 likely cause. That’s exactly how it died.
Key Events Timeline
FOUNDING
ACQUISITION ATTEMPT
CRISIS
SHUTDOWN
Full Analysis
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Documented cause
Tappsi pioneered on-demand taxi booking in Colombia from 2012, building a dominant position before Uber arrived. Easy Taxi, backed by Rocket Internet, acquired Tappsi in 2014 to consolidate the LatAm taxi-hailing market. However, Uber's entry disrupted the entire category, and Easy Taxi itself could not compete. Tappsi was wound down in 2016 as Easy Taxi retreated from Colombia.
Lesson
“Taxi app pioneers should have recognized that Uber's global expansion made their acquirer a terminal patient — independence would have given more options.”