Why SupplyChainEC Failed: Distribution | Startup Autopsy
€3.5M
Raised
4y
Time to collapse
// startup autopsy
SupplyChainEC
Ecuador flower and shrimp supply chain tech: Noboa/Dole used parent supply chain AI, Expoflores had its own platform, and Chinese-owned shrimp companies used Chinese systems
Years-long decline before final shutdown · Fatal mistake: Ecuador flower/shrimp supply chain: Dole and Noboa (banana) used US parent supply chain AI. Seafrost and Promarisco (shrimp exporters, Chinese-owned) used Chinese supply chain systems. Expoflores (flower association) had flower traceability platform for 250 member farms. AgriCapital (flower trading) used own platform. Siam (tuna, Thai-owned) used Thai parent supply chain. All primary export corridors had parent company systems.
Evaluating only SupplyChainEC’s profile at its peak — without knowing the outcome — the model ranked Distribution as the #1 likely cause. That’s exactly how it died.
Key Events Timeline
FOUNDING
CRISIS
SHUTDOWN
Full Analysis
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Documented cause
SupplyChainEC built supply chain for Ecuador exports. Expoflores (flowers), Dole/Noboa (banana), Chinese shrimp exporters all had existing platforms. No addressable gap.
Lesson
“Ecuador supply chain must target the non-traditional export sector (pitahaya, specialty cacao, cut flowers to Japan/China not covered by Expoflores) — these niche export markets have 2,000+ independent producers without supply chain platform coverage.”
Failure anatomy
Collapse type
Slow Death
🐌 LOW
Hype cycle
None
Moat type
Technology
Fatal mistake
Ecuador flower/shrimp supply chain: Dole and Noboa (banana) used US parent supply chain AI. Seafrost and Promarisco (shrimp exporters, Chinese-owned) used Chinese supply chain systems. Expoflores (flower association) had flower traceability platform for 250 member farms. AgriCapital (flower trading) used own platform. Siam (tuna, Thai-owned) used Thai parent supply chain. All primary export corridors had parent company systems.