// startup autopsy
Startuply
A startup job board that launched into the worst recession in a generation
timingSilent Shutdown
Quiet closure with no public announcement · Fatal mistake: Startuply launched a hiring marketplace at the peak of the 2008 financial crisis, destroying demand on both sides of the platform simultaneously.
| Founded | 2008 |
|---|---|
| Closed | 2011 |
| Country | USA |
| Sector | Marketplace |
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Key Events Timeline
FOUNDING
Startuply founded in the USA as a job board targeting startup companies.
PRODUCT LAUNCH
Startuply launches its platform publicly just as the Lehman Brothers collapse triggers the global financial crisis.
PIVOT
Startuply attempts to broaden its scope beyond startups to survive the hiring freeze across the tech industry.
SHUTDOWN
Startuply quietly shuts down after failing to recover marketplace liquidity post-recession.