// startup autopsy

SRJ

A SaaS story that never found its market

marketfitSilent Shutdown

Quiet closure with no public announcement · Fatal mistake: Failed to achieve product-market fit before exhausting seed-stage funding with no follow-on investment secured.

Founded	2010
Closed	2014
Country	Unknown
Sector	Saas

50%

Key Events Timeline

2010-01-01

FOUNDING

SRJ founded as a SaaS startup, exact domain and founding team unknown.

2012-06-01

FUNDING

Last known funding secured, providing final runway for the company.

2013-06-01

PRODUCT LAUNCH

Attempted product iteration to improve market fit with limited resources.

2014-06-01

SHUTDOWN

SRJ ceased operations silently after exhausting remaining capital without achieving growth.

Full Analysis

Analyst plan

Documented cause

SRJ was a small SaaS company with limited public record. Last funding in 2012 suggests it exhausted runway without achieving product-market fit or growth targets. Likely closed quietly due to inability to conve...

rt early customers into scalable recurring revenue. The company appears to have faced typical SaaS startup challenges: approximately 90% of B2B SaaS startups fail, with 42% shutting down due to lack o

Verified lesson

“...”

Unlock full lesson →

HypeCycle · MoatType · ResearchTags

SRJ collapsed from failed to achieve product-market fit before exhausting seed-stage funding with no follow-on investment secured.. Documented cause, verified lesson, all failure signals.

Unlock full analysis →Create free account

See all plans·Analyst plan — €149/mo