// startup autopsy

SportsTechCL

Chile sports tech for a 16-team professional soccer league where Wyscout had 95% of video analysis and Catapult/SportsRadar covered the top clubs

distributionSlow Death

Years-long decline before final shutdown · Fatal mistake: Chile sports tech: Colo-Colo (ANFP club) used global SportsRadar analytics. Universidad de Chile had Catapult GPS tracking. Wyscout (Hudl, US) had 95% of Chilean professional club video analysis subscriptions. Liga ANFP (16 teams) was the total B2B professional sports market. Amateur sport: no technology budget. 16-team professional market for entire country insufficient.

Founded	2019
Closed	2023
Country	Chile
Sector	Sportstech

// the model, blind

Evaluating only SportsTechCL’s profile at its peak — without knowing the outcome — the model ranked Competition as the #1 likely cause. Documented cause: Distribution.

Key Events Timeline

2019

FOUNDING

2022

CRISIS

2023

SHUTDOWN

Full Analysis

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Documented cause

SportsTechCL built sports analytics in Chile. Wyscout 95% video analysis. Catapult/SportsRadar in top clubs. 16-team ANFP total market. Found 2 clients, needed 8.

Lesson

“Chile sports tech must serve the amateur and futsal amateur market (500K+ registered players) with affordable sub-$50/month analytics — the professional market is locked by Wyscout and Catapult, but amateur teams have zero analytics coverage.”

Failure anatomy

Collapse type

Slow Death

🐌 LOW

Hype cycle

None

Moat type

Technology

Fatal mistake

Chile sports tech: Colo-Colo (ANFP club) used global SportsRadar analytics. Universidad de Chile had Catapult GPS tracking. Wyscout (Hudl, US) had 95% of Chilean professional club video analysis subscriptions. Liga ANFP (16 teams) was the total B2B professional sports market. Amateur sport: no technology budget. 16-team professional market for entire country insufficient.