South Korea audio social platform that raised $15M and operated across 40 countries before live audio became a graveyard as Clubhouse hype died and Spotify Greenroom failed.
Evaluating only Spoon Radio’s profile at its peak — without knowing the outcome — the model ranked Competition as the #1 likely cause. That’s exactly how it died.
Key Events Timeline
FOUNDING
Spoon Radio founded
PIVOT
Strategic pivot under pressure
SHUTDOWN
Slow Death: Spoon Radio ceases operations
Full Analysis
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Documented cause
Spoon Radio built a live audio streaming platform for casual broadcasters, operating in South Korea, the US, Japan, and 40+ countries with $15M raised from Korea Investment Partners. The platform predated Clubhouse. When Clubhouse triggered a global live audio boom in 2021, Spoon Radio saw a temporary user surge. When the live audio format collapsed as rapidly as it had risen — Clubhouse lost 95% of users, Spotify Greenroom shut down, Twitter Spaces reduced — Spoon Radio's broader market evaporated with the category.
Lesson
“Live audio social was a format, not a product — when the format's 18-month hype cycle ended, every platform in the category regardless of quality faced the same user exodus.”