| Founded | 2015 |
|---|---|
| Closed | 2022 |
| Country | India |
| Sector | Marketplace |
| Collapse type | Slow Death |
| Founder | Abhijeet Anand |
Shotang
"India's B2B FMCG marketplace that couldn't survive the Udaan avalanche."
Years-long decline before final shutdown
Key Events Timeline
Shotang, a B2B FMCG distribution marketplace connecting retailers with distributors, struggled with razor-thin margins and high operational costs.
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