// startup autopsy
Relola
Crowdsourced neighborhood wisdom that the crowd never came to.
marketfitSilent Shutdown
Quiet closure with no public announcement · Fatal mistake: Relied on real estate agents to voluntarily contribute neighborhood data without sufficient incentive design or critical mass to make the platform valuable.
Key Events Timeline
FOUNDING
Relola founded with a mission to crowdsource neighborhood insights from real estate professionals.
FUNDING
Raised $0.6M to build and scale its agent-driven neighborhood data platform.
PRODUCT LAUNCH
Launched platform publicly but agent adoption remained sparse and data density insufficient to drive organic growth.
SHUTDOWN
Relola quietly shut down after failing to achieve network effects or secure additional funding.