// startup autopsy

RawData

Data journalism platform that ran out of story before finding its audience

marketfitSilent Shutdown

Quiet closure with no public announcement · Fatal mistake: RawData could not convert cash-strapped media organizations into sustainable paying customers before its funding was exhausted.

Founded	2009
Closed	2014
Country	USA
Sector	Media

50%

Key Events Timeline

2009-01-01

FOUNDING

RawData founded to build data journalism and analytics tools for media companies.

2012-03-01

FUNDING

Raised $1.4M in its last funding round to grow product and sales efforts.

2013-01-01

PIVOT

Attempted to reposition as a broader data analytics platform beyond journalism but failed to gain enterprise traction.

2014-06-01

SHUTDOWN

Quietly closed operations after exhausting funding without achieving a sustainable revenue model.

Full Analysis

Analyst plan

Documented cause

RawData built a data journalism and media analytics platform but failed to develop a sustainable business model. The company raised $1.4M in funding with its last capital injection occurring in 2012. Despite ha...

ving a product that addressed a real need in the media sector, RawData struggled significantly with customer acquisition and monetization. The core challenge was converting media organizations into pa

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€1.8M

Peak valuation

HypeCycle · MoatType · ResearchTags

RawData raised €1.4M before rawdata could not convert cash-strapped media organizations into sustainable paying customers before its funding was exhausted. ended it. See the documented cause, verified lesson and all failure signals.

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