Evaluating only Push Doctor’s profile at its peak — without knowing the outcome — the model ranked Competition as the #1 likely cause. That’s exactly how it died.
Key Events Timeline
FOUNDING
FUNDING
MILESTONE
CRISIS
SHUTDOWN
Full Analysis
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Documented cause
Push Doctor pioneered online GP consultations in the UK, allowing patients to see a doctor by video within minutes for a £30 fee. They raised £8.1M and grew significantly during COVID-19 as the nation demanded remote healthcare. But the NHS — responding to pandemic pressure — rapidly rolled out its own free video GP consultations through NHS App. A free NHS alternative destroyed Push Doctor's value proposition for the majority of patients. With revenues collapsing post-COVID, Push Doctor went into administration in November 2022.
Lesson
“Digital health startups in NHS-adjacent markets must solve problems the NHS structurally cannot — not just add convenience.”