// startup autopsy

PureVideo Networks

Video ad network ahead of its time, cut down by the 2008 crash.

timingSilent Shutdown

Quiet closure with no public announcement · Fatal mistake: PureVideo Networks bet on online video advertising before the ecosystem of publishers and advertisers was large enough to sustain a standalone ad network.

Founded	2004
Closed	2008
Country	USA
Sector	Media

50%

Key Events Timeline

2004-01-01

FOUNDING

PureVideo Networks founded to build an online video advertising network for digital publishers.

2005-09-01

PRODUCT LAUNCH

Launched video ad serving platform connecting publishers with brand advertisers in online video.

2007-03-01

FUNDING

Raised $8.45M in venture funding to scale publisher network and ad inventory.

2008-09-01

SHUTDOWN

PureVideo Networks ceased operations as the 2008 financial crisis eliminated prospects for further funding.

Full Analysis

Analyst plan

Documented cause

PureVideo Networks built an online video advertising network before the market matured. The combination of early-stage video ad infrastructure, limited publisher scale, and the 2008 financial crisis cut off fur...

ther funding, forcing closure.

Verified lesson

“...”

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€21.1M

Peak valuation

HypeCycle · MoatType · ResearchTags

PureVideo Networks raised €8.45M before purevideo networks bet on online video advertising before the ecosystem of publishers and advertisers was large enough to sustain a standalone ad network. ended it. See the documented cause, verified lesson and all failure signals.

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