// startup autopsy

Preno

Hotel management software that checked out too early

marketfitSilent Shutdown

Quiet closure with no public announcement · Fatal mistake: Attempted to penetrate a capital-intensive, relationship-driven enterprise vertical with pre-seed level funding.

Founded	2013
Closed	2016
Country	Nz
Sector	Saas

50%

Key Events Timeline

2013-01-01

FOUNDING

Preno founded to build cloud-based hotel property management software.

2013-06-01

FUNDING

Raised $18K in seed funding — the only external capital the company would ever receive.

2014-09-01

PRODUCT LAUNCH

Launched PMS product to market, struggling to differentiate from established competitors.

2015-08-01

LAYOFF

Team reduced as runway depleted and customer acquisition targets were missed.

2016-01-01

SHUTDOWN

Preno quietly shut down operations after failing to reach sustainable revenue or secure additional funding.

Full Analysis

Analyst plan

Documented cause

Preno was a New Zealand-based hotel management SaaS startup that failed to gain meaningful traction in a competitive market dominated by entrenched point-of-sale management (PMS) incumbents. The fundamental cha...

llenge was severe undercapitalization: with only $18,000 raised, the startup lacked sufficient resources to fund the lengthy and expensive sales cycles required to convince skeptical hoteliers to swit

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HypeCycle · MoatType · ResearchTags

Preno raised €0.018M before attempted to penetrate a capital-intensive, relationship-driven enterprise vertical with pre-seed level funding. ended it. See the documented cause, verified lesson and all failure signals.

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