Polyvore
Yahoo paid $200M for fashion collage social with 20M users — Verizon acquired Yahoo, Instagram and Pinterest built shopping features, and Verizon shut Polyvore in 2018
Fatal mistake: Polyvore built social fashion collages — users created outfit combinations from real products. 20M monthly users. Yahoo acquired for $200M in 2015. Yahoo was acquired by Verizon. Verizon merged Yahoo with AOL as Oath/Verizon Media. Polyvore was shut July 2018 — 3 years after Yahoo acquisition. Instagram Shopping, Pinterest shopping features, and Snapchat had absorbed visual fashion social.