// startup autopsy

Planspot

A media planning tool that ran out of airtime.

marketfitSilent Shutdown

Quiet closure with no public announcement · Fatal mistake: Planspot failed to secure follow-on funding after its 2011 seed round, leaving it unable to sustain operations long enough to convert early interest into paying customers.

Founded	2011
Closed	2013
Country	Netherlands
Sector	Media

50%

Key Events Timeline

2011-01-01

FOUNDING

Planspot founded in the Netherlands as a media planning SaaS platform.

2011-06-01

FUNDING

Raised $0.72M in seed funding, the only capital round the company would secure.

2012-09-01

PRODUCT LAUNCH

Launched core media planning product but struggled to convert trials into paid subscriptions.

2013-06-01

SHUTDOWN

Planspot ceased operations after exhausting its seed funding with insufficient revenue to continue.

Full Analysis

Analyst plan

Documented cause

Planspot was a Dutch media planning platform that failed to gain traction in a highly fragmented advertising market. The company operated in a competitive landscape dominated by established media buying and pla...

nning tools with significant resources. Planspot secured only seed-level funding and was unable to attract follow-on capital after 2011, marking a critical turning point in its trajectory. Without add

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€0.9M

Peak valuation

HypeCycle · MoatType · ResearchTags

Planspot raised €0.72075M before planspot failed to secure follow-on funding after its 2011 seed round, leaving it unable to sustain operations long enough to convert early interest into paying customers. ended it. See the documented cause, verified lesson and all failure signals.

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