| Founded | 2003 |
|---|---|
| Closed | 2023 |
| Country | USA |
| Sector | Insurtech |
| Collapse type | Mass Layoff Spiral |
| Founder | Chris and Natasha Ashton |
Fetch by The Dodo (formerly Petplan US)
"Rebranded with a media deal, buried by vet inflation it never priced in."
Cascading layoffs that accelerated the decline
Key Events Timeline
Petplan US, rebranded to Fetch by The Dodo in 2022 after a $50M partnership with Dodo media, hemorrhaged cash amid skyrocketing veterinary claims inflation exceeding 18% annually.
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