Evaluating only Percentil’s profile at its peak — without knowing the outcome — the model ranked Competition as the #1 likely cause. That’s exactly how it died.
Key Events Timeline
FOUNDING
FUNDING
FUNDING
Raised approximately 5 million euros to build out logistics processing infrastructure and marketing to reach Spanish parents.
CRISIS
ACQUISITION ATTEMPT
Percentil was acquired by Sport2000 subsidiary Kidinn in a distressed transaction; the Percentil brand was subsequently wound down.
SHUTDOWN
Full Analysis
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Documented cause
Percentil was founded in Madrid in 2012 as a curated secondhand children's and women's clothing marketplace, at a time when sustainable fashion was nascent and most secondhand commerce was informal. The company raised approximately €10M and had significant traction in Spain and Portugal, helping families resell outgrown children's clothes. But Vinted and Wallapop grew aggressively in Spain from 2015–2018, offering C2C marketplaces with far lower friction and no curation fees. Percentil's curation model, while higher quality, was too expensive to operate at the price points secondhand shoppers expected. Unable to differentiate, the company quietly shut down around 2020.
Lesson
“Before building a curated secondhand marketplace, validate that buyers will pay a premium for curation at scale — if they won't, you're just a more expensive Vinted.”