// startup autopsy
Peanut App
Built the right community, couldn't build the right business model around it.
runway zeroZombie Startup
Technically alive but effectively dead, burning cash
| Founded | 2017 |
|---|---|
| Closed | 2024 |
| Country | UK |
| Sector | Social |
| Founder | Michelle Kennedy |
21%
27%
Key Events Timeline
2017
FOUNDING
Peanut founded by Michelle Kennedy (ex-Badoo COO) as a social network for mothers to connect with each other.
2020-09
FUNDING
Raised $12M Series A; expanded beyond motherhood to cover fertility, menopause, and women's health communities.
2022-11
PRODUCT LAUNCH
Launched premium subscription tier and brand partnership program; conversion rates underwhelmed expectations.
2024-04
SHUTDOWN
Major restructuring and layoffs in 2024; business effectively ceased growth-stage operations amid profitability failure.
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