Peach

A mobile social network application created by Dom Hofmann available on Android and iOS.

Years-long decline before final shutdown · Fatal mistake: Peach built a whimsical personal social app — emojis, magic words, diary entries, gif responses. Dom Hofmann (Vine co-founder). Raised $1.5M. Viral 24-hour spike January 2016 (200K users). Novelty evaporated in 48 hours. Slow burn decline through 2017-2021. App shut May 2022. Same "one-weekend viral wonder" pattern as Yo, Vine's successor products.