Evaluating only Orchard Platform’s profile at its peak — without knowing the outcome — the model ranked Unit economics as the #1 likely cause. Documented cause: Market collapse.
Key Events Timeline
FOUNDING
Matt Burton and David Snitkof founded Orchard Platform in New York to serve institutional marketplace lending investors.
FUNDING
Raised $40M total across rounds from Spark Capital, Canaan Partners, and other institutional investors.
Acquired by Kabbage in January 2018 at distressed valuation; standalone Orchard platform shut down.
Full Analysis
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Documented cause
Orchard Platform, founded by Matt Burton and David Snitkof in 2013, built B2B infrastructure for institutional investors in marketplace lending. It raised $40M from investors including Spark Capital and Canaan Partners. The 2016 LendingClub scandal caused institutional capital to flee marketplace lending, destroying Orchard's core market. In January 2018, Orchard was acquired by Kabbage for a distressed price, shutting down its standalone platform.
Lesson
“Infrastructure plays are only as strong as the market they serve; sector collapse means instant irrelevance.”