// startup autopsy

Orange Line Media

A media SaaS that couldn't find its audience or its revenue.

marketfitSilent Shutdown

Quiet closure with no public announcement · Fatal mistake: Orange Line Media failed to carve out a defensible niche in the crowded digital media SaaS market with insufficient capital to compete against established players.

Founded	2007
Closed	2011
Country	USA
Sector	Media

50%

Key Events Timeline

2007-01

FOUNDING

Orange Line Media founded to provide SaaS solutions for the digital media industry.

2009-06

FUNDING

Raised $414K — the company's only and final funding round, providing limited runway.

2010-03

PRODUCT LAUNCH

Attempted to expand product offering to attract SMB media clients but growth remained stagnant.

2011-06

SHUTDOWN

Orange Line Media quietly ceased operations after failing to achieve sustainable revenue growth.

Full Analysis

Analyst plan

Documented cause

Orange Line Media was a SaaS media platform that raised approximately $415,000 in funding, with the last funding round occurring in 2009. The company subsequently closed due to a confluence of factors. The bank...

ruptcy petition filed by the company revealed severely limited assets—only $72,000 in total, comprising $50,000 for software and nominal valuations for its user base of 22,000 members with email addre

Verified lesson

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€0.5M

Peak valuation

HypeCycle · MoatType · ResearchTags

Orange Line Media raised €0.414961M before orange line media failed to carve out a defensible niche in the crowded digital media saas market with insufficient capital to compete against established players. ended it. See the documented cause, verified lesson and all failure signals.

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