// startup autopsy

North by South

Location SaaS startup that ran out of runway before the market arrived

timingSilent Shutdown

Quiet closure with no public announcement · Fatal mistake: North by South launched location-based SaaS too early and lacked capital to survive until smartphone penetration created a viable market.

Founded	2007
Closed	2010
Country	USA
Sector	Saas

50%

Key Events Timeline

2007-01-01

FOUNDING

North by South founded in the USA to offer location-based SaaS solutions.

2008-06-01

FUNDING

Company secured its last known funding, attempting to scale its location services platform.

2009-01-01

PIVOT

Attempted product pivot to address changing market conditions following the 2008 financial crisis.

2010-06-01

SHUTDOWN

North by South shut down after exhausting capital and failing to achieve sustainable revenue.

Full Analysis

Analyst plan

Documented cause

North by South offered location-based SaaS services but failed to achieve product-market fit before funding dried up in 2008-2009. The company could not differentiate sufficiently in a nascent market and lacked...

the runway to survive until smartphone-driven location services matured. The timing was particularly challenging as the startup emerged during the early stages of location technology development, bef

Verified lesson

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HypeCycle · MoatType · ResearchTags

North by South collapsed from north by south launched location-based saas too early and lacked capital to survive until smartphone penetration created a viable market.. Documented cause, verified lesson, all failure signals.

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