// startup autopsy

Nicholson Hartung Consulting

Consulting dressed as software, failing as both

marketfitSilent Shutdown

Quiet closure with no public announcement · Fatal mistake: Failed to successfully transition from a project-based consulting model to a scalable recurring-revenue SaaS product.

Founded	2009
Closed	2015
Country	USA
Sector	Saas

50%

Key Events Timeline

2009-01-01

FOUNDING

Nicholson Hartung Consulting founded as a boutique consulting firm with SaaS product ambitions.

2011-06-01

PRODUCT LAUNCH

Attempted to launch a productized SaaS offering based on consulting service frameworks.

2013-03-01

FUNDING

Last known funding or investment activity; product traction remained insufficient.

2015-06-01

SHUTDOWN

Firm quietly wound down operations after failing to establish a viable SaaS revenue stream.

Full Analysis

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Documented cause

Nicholson Hartung Consulting was a SaaS-consulting hybrid that failed to achieve sustainable growth due to fundamental business model challenges. The company struggled to transition from project-based consultin...

g services to a scalable, recurring revenue SaaS product. Without a clearly defined software product generating predictable monthly or annual recurring revenue, the firm remained dependent on discrete

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Nicholson Hartung Consulting collapsed from failed to successfully transition from a project-based consulting model to a scalable recurring-revenue saas product.. Documented cause, verified lesson, all failure signals.

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