// startup autopsy

Moppi.com

A local services marketplace that couldn't bridge the two-sided gap.

marketfitSilent Shutdown

Quiet closure with no public announcement · Fatal mistake: Entered a small national market without enough funding to solve the two-sided liquidity problem.

Founded	2015
Closed	2017
Country	Finland
Sector	Marketplace

50%

Key Events Timeline

2015-01

FOUNDING

Moppi.com founded in Finland as a local services marketplace.

2015-06

FUNDING

Raised approximately $374K in seed funding to build the platform.

2016-03

PRODUCT LAUNCH

Platform launched publicly but struggled to attract both service providers and customers.

2017-01

SHUTDOWN

Moppi.com quietly shut down after failing to achieve marketplace liquidity.

Full Analysis

Analyst plan

Documented cause

Moppi.com was a Finnish local services marketplace that encountered critical challenges in building a sustainable two-sided market. Operating in Finland's relatively small domestic market, the startup struggled...

with the fundamental marketplace problem of achieving liquidity—attracting sufficient service providers and customers simultaneously. With less than $400,000 in total funding, Moppi lacked the capita

Verified lesson

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€0.4M

Peak valuation

HypeCycle · MoatType · ResearchTags

Moppi.com raised €0.374157957825345M before entered a small national market without enough funding to solve the two-sided liquidity problem. ended it. See the documented cause, verified lesson and all failure signals.

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