Evaluating only Convertigo’s profile at its peak — without knowing the outcome — the model ranked Competition as the #1 likely cause. That’s exactly how it died.
Key Events Timeline
FOUNDING
Convertigo founded in Paris by Marc Girardot as a mobile middleware and enterprise mobility platform.
PIVOT
Pivoted to low-code app development platform to compete with OutSystems and Mendix in enterprise no-code market.
PIVOT
Microsoft launched Power Apps in general availability, instantly providing bundled low-code to all Office 365 enterprise customers.
SHUTDOWN
Convertigo effectively ceased commercial operations in 2022; open-source codebase remained active on GitHub with no active sales.
Full Analysis
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Documented cause
Convertigo, a French low-code mobile app development platform founded by Marc Girardot, struggled for two decades before effectively ceasing commercial operations in 2022. Despite pivoting multiple times from middleware to low-code, the company raised under €5M total across grants and angel funding. Competing against OutSystems, Mendix (acquired by Siemens for $700M), and Microsoft Power Apps, Convertigo could not break into enterprise budgets. The open-source version remained on GitHub but commercial sales effectively halted.
Lesson
“Longevity without scale is a trap — two decades of survival without breakout growth signals a market ceiling problem.”