// startup autopsy

Metaverse Makeovers®

Fashion for avatars in a world not yet ready for the metaverse.

timingSilent Shutdown

Quiet closure with no public announcement · Fatal mistake: Entered the virtual goods and avatar fashion market nearly a decade too early, before mainstream metaverse adoption made such products viable.

Founded	2012
Closed	2016
Country	Australia
Sector	Gaming

50%

Key Events Timeline

2012-01-01

FOUNDING

Metaverse Makeovers founded in Australia to build virtual fashion tools for social gaming platforms.

2013-06-01

PRODUCT LAUNCH

Launched avatar customization and virtual fashion marketplace targeting online gaming communities.

2015-06-01

FUNDING

Secured $0.613M in final funding round as the virtual worlds market showed signs of stagnation.

2016-06-01

SHUTDOWN

Ceased operations after failing to build a sustainable revenue base in the pre-metaverse era.

Full Analysis

Analyst plan

Documented cause

Metaverse Makeovers, an Australian augmented reality wearables startup founded in May 2012 by Thea Mai Baumann in Melbourne, raised approximately $750,000 AUD in a Melbourne Angels-led syndicate in 2014, with a...

dditional investors from China and the QUT Creative Enterprise Australia fund. The company developed AR-enabled fashion nail accessories (Metaverse Nails) that interacted with a mobile app to display

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€1.5M

Peak valuation

HypeCycle · MoatType · ResearchTags

Metaverse Makeovers® raised €0.613133M before entered the virtual goods and avatar fashion market nearly a decade too early, before mainstream metaverse adoption made such products viable. ended it. See the documented cause, verified lesson and all failure signals.

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