Evaluating only MercaClick’s profile at its peak — without knowing the outcome — the model ranked Competition as the #1 likely cause. That’s exactly how it died.
Key Events Timeline
FOUNDING
FUNDING
FUNDING
CRISIS
SHUTDOWN
Full Analysis
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Documented cause
MercaClick built a B2B procurement marketplace connecting Chilean SMEs with suppliers of office supplies, industrial materials, and IT equipment, promising better pricing and a streamlined purchasing process. The platform found initial traction with 400+ registered business buyers. The fundamental weakness was that B2B procurement for Chilean SMEs did not have the coordination problem MercaClick assumed — most companies had established supplier relationships and negotiated contracts. The introduction of Amazon Business in 2019 provided the combination of global catalog, price transparency, and trust that MercaClick could never match. The company burned through its Series A without reaching sustainable GMV.
Lesson
“Before building a B2B procurement marketplace, run a 90-day pilot with 10 target customers handling real purchase orders. If they don't switch from their current process, the market is not ready.”