// startup autopsy
MindCOL
Colombia's mental health app in a market where stigma and insurance gaps blocked adoption
distributionSlow Death
Years-long decline before final shutdown · Fatal mistake: Colombian health insurance (EPS) didn't reimburse digital mental health; mental health stigma reduced disclosure; BetterHelp and Headspace entered Colombia with superior brand and marketing budgets
| Founded | 2019 |
|---|---|
| Closed | 2023 |
| Country | Colombia |
| Sector | Healthtech |
// the model, blind
Evaluating only MindCOL’s profile at its peak — without knowing the outcome — the model ranked Regulation as the #1 likely cause. Documented cause: Distribution.
Key Events Timeline
FOUNDING
FUNDING
MILESTONE
SHUTDOWN