// startup autopsy
Medivizor
Ten years of personalized health intelligence that no one in the ecosystem would pay enough to sustain.
unit economicsZombie Startup
Technically alive but effectively dead, burning cash
| Founded | 2011 |
|---|---|
| Closed | 2021 |
| Country | Israel |
| Sector | Healthtech |
| Founder | Tal Givoly |
// the model, blind
Evaluating only Medivizor’s profile at its peak — without knowing the outcome — the model ranked Unit economics as the #1 likely cause. That’s exactly how it died.
Key Events Timeline
FOUNDING
Tal Givoly founded Medivizor in Jerusalem to help chronic disease patients navigate personalized medical research updates.
FUNDING
Raised Series A with Google Ventures participation; expanded to diabetes, oncology, and cardiovascular disease cohorts.
PIVOT
Pivoted from B2C freemium to pharma data analytics partnerships; revenue model remained insufficient to achieve breakeven.
SHUTDOWN
Operations ceased after decade of operation; 100,000+ patient users lost access; IP sold to undisclosed acquirer.