Evaluating only Consulta no Hora’s profile at its peak — without knowing the outcome — the model ranked Regulation as the #1 likely cause. Documented cause: Unit economics.
Key Events Timeline
FOUNDING
Consulta no Hora founded in São Paulo to digitize private medical appointment booking for patients and clinics.
FUNDING
Raised R$8M from Brazilian angel network; expanded to Rio de Janeiro and Belo Horizonte.
PIVOT
Added telehealth module to compete with Doctoralia; feature poorly executed and drove clinic churn.
SHUTDOWN
Platform shut down after runway exhaustion; team of 22 dissolved with no acquirer found.
Full Analysis
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Documented cause
Consulta no Hora was a São Paulo-based online appointment booking platform for private medical consultations, founded in 2016. The company raised R$8M from Brazilian angel networks and one micro-fund. It failed to monetize effectively, charging clinics R$150/month while doctors frequently bypassed the platform for direct patient relationships. The pandemic accelerated physician migration to established platforms like Doctoralia (part of Docplanner). By mid-2021, the company ran out of runway with fewer than 500 active clinic partners.
Lesson
“Appointment booking in healthcare requires network density; launching without 1,000+ providers is fatal.”