// startup autopsy

MarketPage

An online marketplace that never found its market

marketfitSilent Shutdown

Quiet closure with no public announcement · Fatal mistake: MarketPage launched a generic ecommerce marketplace with no vertical niche, making it impossible to compete against Amazon and eBay for merchant or consumer attention.

Founded	2012
Closed	2013
Country	USA
Sector	Ecommerce

50%

Key Events Timeline

2012-01-01

FOUNDING

MarketPage founded in the USA with the goal of building a competitive online ecommerce marketplace.

2012-03-01

FUNDING

MarketPage raises $1M in seed funding to build out its platform and acquire initial merchants.

2012-09-01

PRODUCT LAUNCH

MarketPage launches its marketplace publicly but struggles to attract merchants away from Amazon and eBay.

2013-06-01

SHUTDOWN

MarketPage shuts down after failing to achieve sufficient merchant adoption or consumer traffic to sustain operations.

Full Analysis

Analyst plan

Documented cause

MarketPage was a US ecommerce marketplace startup that failed due to inability to achieve product-market fit and gain meaningful traction with both merchants and consumers. With only $1M in total funding raised...

and the last funding occurring before or around the founding year, the company faced severe capital constraints that prevented sustained operations and growth. The startup likely exhausted its limite

Verified lesson

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€2.5M

Peak valuation

HypeCycle · MoatType · ResearchTags

MarketPage raised €1M before marketpage launched a generic ecommerce marketplace with no vertical niche, making it impossible to compete against amazon and ebay for merchant or consumer attention. ended it. See the documented cause, verified lesson and all failure signals.

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