// startup autopsy
MachineryLink
The machinery sharing marketplace that couldn't find its gears
marketfitSilent Shutdown
Quiet closure with no public announcement · Fatal mistake: MachineryLink misjudged the pace of digital adoption in the agricultural and construction machinery sectors, failing to achieve marketplace liquidity before capital ran out.
| Founded | 2003 |
|---|---|
| Closed | 2007 |
| Country | USA |
| Sector | Marketplace |
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Key Events Timeline
FOUNDING
MachineryLink founded in the USA to build an online marketplace for agricultural and construction equipment rental and sharing.
FUNDING
Raised funding to expand platform and grow supply-side network of equipment owners across the USA.
PIVOT
Attempted platform pivot to add fleet management SaaS features in response to slow marketplace traction.
SHUTDOWN
MachineryLink closes after exhausting funding with insufficient marketplace liquidity to continue independently.