// startup autopsy

Live Matrix

A TV guide for the live web — before the live web was ready

timingSilent Shutdown

Quiet closure with no public announcement · Fatal mistake: Live Matrix bet on real-time web event discovery before live streaming volume was large enough to make a scheduling guide useful to mainstream audiences.

Founded	2009
Closed	2012
Country	USA
Sector	Media

50%

Key Events Timeline

2009-01

FOUNDING

Live Matrix founded in the USA to build a real-time scheduling platform for live web content discovery.

2009-09

FUNDING

Secured seed funding to develop and launch the live web content discovery platform.

2011-06

PIVOT

Attempted to pivot product focus toward business webcasting and enterprise live events to find sustainable revenue.

2012-06

SHUTDOWN

Live Matrix ceased independent operations, unable to scale user adoption before funding ran out.

Full Analysis

Analyst plan

Documented cause

Live Matrix was a real-time web content guide — branded the "TV Guide for the web" — that launched in 2010 as a TechCrunch Disrupt finalist. Founded by Sanjay Reddy (former SVP M&A at Gemstar TV Guide) and Nova...

Spivack, it tracked over 4 million live events across 400+ channels weekly. Despite early traction, the startup failed to build a sustainable revenue model around live internet content scheduling. Ac

Verified lesson

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HypeCycle · MoatType · ResearchTags

Live Matrix collapsed from live matrix bet on real-time web event discovery before live streaming volume was large enough to make a scheduling guide useful to mainstream audiences.. Documented cause, verified lesson, all failure signals.

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