// startup autopsy
Live Matrix
A TV guide for the live web — before the live web was ready
timingSilent Shutdown
Quiet closure with no public announcement · Fatal mistake: Live Matrix bet on real-time web event discovery before live streaming volume was large enough to make a scheduling guide useful to mainstream audiences.
Key Events Timeline
FOUNDING
Live Matrix founded in the USA to build a real-time scheduling platform for live web content discovery.
FUNDING
Secured seed funding to develop and launch the live web content discovery platform.
PIVOT
Attempted to pivot product focus toward business webcasting and enterprise live events to find sustainable revenue.
SHUTDOWN
Live Matrix ceased independent operations, unable to scale user adoption before funding ran out.