| Founded | 2012 |
|---|---|
| Closed | 2019 |
| Country | USA |
| Sector | Fintech |
| Collapse type | Regulatory Kill |
| Founder | Sasha Orloff, Jake Rosenberg |
LendUp
"$364M couldn't make exploitative lending ethical — regulators noticed."
Forced closure by regulatory action
Key Events Timeline
LendUp, backed by $364M including Google Ventures and QED Investors, marketed itself as an ethical payday lender promising credit-building ladders.
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