// startup autopsy
JobCast
Cast a wide net for talent, but the net had holes.
platform dependencySilent Shutdown
Quiet closure with no public announcement · Fatal mistake: Built core value proposition entirely dependent on third-party social platforms that subsequently launched competing native features.
Key Events Timeline
FOUNDING
JobCast founded to simplify social media recruiting for SMBs using a unified SaaS dashboard.
FUNDING
Raised initial seed capital to build product integrations with LinkedIn, Facebook, and Twitter job posting APIs.
PRODUCT LAUNCH
Launched full platform with multi-network job posting, applicant tracking, and analytics for SMB recruiters.
REGULATORY ACTION
LinkedIn changed its API access policies, restricting third-party job posting tools and undermining JobCast's core integration.
SHUTDOWN
JobCast shut down after platform API changes and rising SMB churn made the business model unviable.