// startup autopsy
Insurance Noodle
Online insurance marketplace that couldn't survive the dot-com winter
timingAcqui-hire
Fatal mistake: Insurance Noodle launched an ambitious online insurance marketplace at the peak of the dot-com bubble, leaving it exposed when funding dried up and customer acquisition costs proved unsustainable.
| Founded | 2000 |
|---|---|
| Closed | 2005 |
| Country | USA |
| Sector | Marketplace |
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Key Events Timeline
FOUNDING
Insurance Noodle founded to create an online commercial insurance marketplace for small businesses and independent agents.
FUNDING
Raised $16.15M in venture funding at the peak of dot-com enthusiasm for online insurance distribution.
DOWN ROUND
Post dot-com bust, the company struggled to raise follow-on capital as investor appetite for online insurance evaporated.
LAYOFF
Significant headcount reductions as revenue growth stalled and the company sought to extend runway toward an exit.
SHUTDOWN
Acquired by Burns & Wilcox; Insurance Noodle brand retired and technology integrated into wholesale distribution operations.