| Founded | 2011 |
|---|---|
| Closed | 2023 |
| Country | Brazil |
| Sector | Travel |
| Collapse type | Zombie Startup |
Hurb
"Brazil's innovative "mystery deals" travel OTA raised $75M from Tiger Global then collapsed into class-action lawsuits and debt after selling packages it couldn't deliver."
Technically alive but effectively dead, burning cash
Key Events Timeline
Hurb (formerly Hotel Urbano) was founded in Rio de Janeiro in 2011 and pioneered the "mystery destination" travel package model in Brazil, where customers bought discounted trips without knowing the exact destination until closer to the date.
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