// startup autopsy
HealthyTweet
Tweeting your way to health — until the signal went silent.
platform dependencySilent Shutdown
Quiet closure with no public announcement · Fatal mistake: Built an entire health engagement product on Twitter's API without a standalone value proposition, creating fatal platform dependency.
| Founded | 2009 |
|---|---|
| Closed | 2011 |
| Country | USA |
| Sector | Healthtech |
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Key Events Timeline
FOUNDING
HealthyTweet founded to combine Twitter's social reach with health behavior tracking.
FUNDING
Raised $0.5M in seed funding, its only capital raise.
PRODUCT LAUNCH
Launched the health tracking platform on Twitter but struggled to convert free users into engaged daily active users.
SHUTDOWN
HealthyTweet quietly ceased operations after failing to achieve meaningful traction or secure follow-on funding.