// startup autopsy

Gullivearth

Mapping the world on an empty tank

marketfitSilent Shutdown

Quiet closure with no public announcement · Fatal mistake: Attempted to build a mapping SaaS product without sufficient differentiation from free incumbents like Google Maps.

Founded	2009
Closed	2011
Country	France
Sector	Saas

50%

Key Events Timeline

2009-01

FOUNDING

Gullivearth founded in France as a SaaS geolocation/mapping startup.

2010-06

FUNDING

Raised ~$159K in seed funding, its only external capital.

2011-01

PRODUCT LAUNCH

Product failed to gain meaningful user traction against free mapping incumbents.

2011-06

SHUTDOWN

Gullivearth quietly shut down after exhausting its limited seed capital.

Full Analysis

Analyst plan

Documented cause

Gullivearth, a French SaaS startup, failed to achieve market traction in the competitive geolocation and mapping software sector. The startup raised only $159K across a single seed round in 2010, which proved i...

nsufficient to support product development, iteration, and customer acquisition at the scale required to compete effectively. The limited capital constrained the company's ability to build differentia

Verified lesson

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€0.2M

Peak valuation

HypeCycle · MoatType · ResearchTags

Gullivearth raised €0.15894M before attempted to build a mapping saas product without sufficient differentiation from free incumbents like google maps. ended it. See the documented cause, verified lesson and all failure signals.

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