Evaluating only GittiGidiyor’s profile at its peak — without knowing the outcome — the model ranked Competition as the #1 likely cause. That’s exactly how it died.
Key Events Timeline
FOUNDING
GittiGidiyor founded in Istanbul by Burak Büyükdemir and Evren Pesen as Turkey's first major online auction marketplace.
ACQUISITION ATTEMPT
eBay acquired 93% of GittiGidiyor, integrating it as the Turkish arm of its global marketplace network.
DOWN ROUND
Trendyol raised $1.6B from SoftBank at $16.5B valuation, cementing dominance in Turkish ecommerce.
SHUTDOWN
eBay announced GittiGidiyor shutdown effective December 2022 after 21 years, citing competitive market dynamics.
Full Analysis
Free · no account needed
Documented cause
GittiGidiyor, Turkey's pioneering ecommerce marketplace and eBay subsidiary since 2011, announced closure in June 2022 after 21 years of operation. eBay shut down the platform citing inability to compete with Trendyol, which had raised $1.6 billion from SoftBank and achieved 30M+ active users. GittiGidiyor had roughly 22 million users at shutdown but eBay deemed further investment unviable in the highly competitive Turkish market.
Lesson
“A corporate parent's strategic priorities can terminate a healthy subsidiary when a market shifts decisively.”