// startup autopsy
FoodCR
Costa Rica's plant-based food startup in a country where Gallo Pinto is a national religion
marketfitSlow Death
Years-long decline before final shutdown · Fatal mistake: Costa Rica plant-based market under 2%; Gallo Pinto cultural identity made traditional foods irreplaceable; natural food tourism market preferred local organic over plant-based alternatives
| Founded | 2020 |
|---|---|
| Closed | 2022 |
| Country | Costa Rica |
| Sector | Foodtech |
// the model, blind
Evaluating only FoodCR’s profile at its peak — without knowing the outcome — the model ranked Competition as the #1 likely cause. Documented cause: No market fit.
Key Events Timeline
FOUNDING
FUNDING
SHUTDOWN