// startup autopsy
Food on the Table
Meal planning app that fed Univision's digital ambitions instead of its own growth.
acquisition gone wrongAcqui-hire
Fatal mistake: Food on the Table never established strong enough monetization to grow independently, making acquisition the only exit path.
Key Events Timeline
FOUNDING
Food on the Table founded in Austin, TX, targeting busy families with personalized meal planning.
FUNDING
Seed funding of $2.25M secured to build out meal planning platform and grocery integrations.
PRODUCT LAUNCH
Mobile app launched expanding reach beyond web, gaining traction with budget-conscious families.
PIVOT
Company pivots to target Hispanic families specifically, improving engagement metrics.
SHUTDOWN
Acquired by Univision; standalone Food on the Table brand wound down and integrated into Univision digital properties.